Slideshows, also known as sliders or carousels, are a way for a website to presenting a variety of important information. The website owners feel confident that they are bringing attention to every corner of their website. Unfortunately, a slideshow is actually doing the exact opposite.
Instead of visitors taking in all the information from the slider, they actually ignore the slider completely. A number of different sources have proven this idea. According to ConversionXL, there are two main reasons why sliders are ineffective. First, human eye reacts to movement and misses the main message. Second, too many messages at once mean no message at all.
Take the space of a slider and fill it with a compelling message. Enhance the message with a great design to get users to click through your site. Give your visitors the content they’re looking for. Place it front and center instead of making them hunt for it.
There are instances when sliders are effective and enhance the website. Sliders can be a great way to give interested visitors more information, and there are lots of new ways to spice them up.
Make sure to follow a few guidelines:
If your slides are simple and enhance your website, using a slideshow could be the right decision. But it’s usually a much better plan to craft a concise and compelling message to go with your content.
If you’re interested in learning more, here’s a little more about important web terms.