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working at a tech company with desks and computers

Personality in the Workplace

The ideological cornerstone of our culture is pride. We have the drive to find our place in the world. Our personality is unique and shaped by many factors. We are individuals, contributing to something bigger than ourselves. But we also relate to others. We share aspects of our personality with others. The methods for understanding […]

pencils, notebooks, and a camera

Why Books Make Great Metaphors for Websites

Many articles refer to websites in ways that were once reserved for books and publishing. Website elements that you encounter on a daily basis are the same elements that we use to describe books. They Include the Same Things A book should have an enticing cover that draws in the reader and should reflect the content of the […]

working together on the same project with computers

Three Things Every Designer Should Know About Development

Designers and developers follow their respective passions because it’s what they love to do. A designer loves working with graphics, fonts, and colors. A developer loves working with code, programs, and functions. But to create something great, they need to work together during website development. Designers and developers need to be able to know a […]

Danielle Zarcaro look out window at conference

Why do what I do? Why be an entrepreneur?

I love what I do. Creating and building, turning ideas into something functional, that’s what gets me excited. I love that moment when I’ve been trying to solve something and then BAM! it’s working. And I love talking to others about web development and how stuff works. If you let me, I could talk about […]

planning on a map with website photos

The Importance of Awarding Effort

There has been a lot of attention surrounding participation trophies. It’s a decades-long debate about rewarding kids for participating in an activity. Some parents argue that rewarding participation causes kids to feel entitled. As if an organization rewarding participation causes kids to “cry and whine until somebody gives you something to shut u up and keep […]