Branding and Logo Design

Dawn Zarcaro (Branding)

An independent business owner wanted to be able to share her message of loving yourself in your own skin. She needed a branding identity that was powerful and feminine. The only request was that it included the color purple.

There are two logo formats and three color styles since they will go on top of other images. It was important that the design could work on top of any type of image at any size.

Dawn Z logo branding

The combination of a semi-bold and a script font reinforces the mix of powerful and feminine. The embellishments bring some personality to the design. The corner designs also helped to give the logo a stamp feel.

Ignited by Euclid (Logo Design)

A math teacher wanted a creative way to bring a spark to the world of geometry. Euclid is the ‘father of geometry’ and wrote a book called Elements. The main request was to incorporate the wings of a phoenix into the design somehow.

Ignited by Euclid logo

The wings embody phoenix wings and the element of fire. Since the logo was for a teacher, the lettering looks like something that could be a school’s font.